After 100 years, the Christian Science Monitor has folded. It's daily print edition is no more. But print will continue in a weekend form -- we suspect for the time being, at least.
The daily Monitor does survive, however, online.
The paper's editor reasons that, "two million individuals now engage with us online each month, about 40 times the number that have been subscribing to the print daily. We are linked deeply and extensively across the Internet. People who never picked up our newspaper read Christian Science Monitor articles online..."
Is there a lesson here for broadcast? Yes, and I hope we pick up on it faster than we're doing now.
With the small amount of time and resources at KSFR's disposal, we're trying to be "more than just radio.
We have done podcasting of audio for years. They're at KSFR.org,
We've found a way past the limitations of our web service provider to do more than put one piece of audio on a news page. (Check out KSFR's You Tube offerings that we post on many of our news pages. Here's a recent one:
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Recently, we began a breaking-story service on Twitter.
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Unlike the percentage growth of the Monitor's, KSFR's online audience is still puny.
We'll be watching to see if we can grow that audience and succeed at being more than "just radio." If not, what happens when the radio tower lights dim?
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