Tuesday, June 16, 2009

Pub radio listeners

Been away for awhile, but a new study caught my attention.

What technologies are public radio listeners using, or drifting to?

The upshot is that more than three-quarters of 30,000 listeners surveyed showed they still like and use the old fashioned radio.

But the study commissioned by the Public Radio Program Directors Association shows some other trends:

-- Listening to streaming radio is growng

-- Cell phones are ubiquitous, and the iPhone is owned by half of them

-- Satellite radio has not made much headway, with only 12 percent saying they have one.

-- Only 3% own an HD radio. As for very likely, somewhat likely or not likely to buy one, they were split almost evenly in thirds.

The point about cell phones and iPhones is an important one and should cause more programmers, especially news directors, to push their audio out to these phones.

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