Public radio continues to grow.
The latest Arbitron report (for the full year 2008) shows that public radio stations increased their overall weekly reach, rising from 11.2 percent of the population in 2007 to 11.8 percent in 2008. Increases were seen in all demographics and age groups, especially among women 18-24 and 35-54.
Arbitron says the lion's share of public radio listening comes from adults 35+.
Men 55 to 65+ still are the top audience, followed by women in those same age groups.
The News/Talk format is still the most dominant, followed by News/Classical music. News/Talk gets more than half the public radio listeners around the nation.
As for public radio's share of allradio listeners, the numbers vary. The highest is 10.6 percent in the Pacific Northwest. Next are 8.3 percent in the South Atlantic, 7 percent in the East North Central, and 4.4 percent in the Mountain region, which includes New Mexico.